TECHNOFRUIT, NEW IRIS RED SERIE

TECHNOFRUIT, NEW IRIS RED SERIE

15.04.2018

TECHNOFRUIT COLOR, the permanent colouring cream by Alter Ego Italy enriched with Garcinia Mangosteen with a strong antioxidant action, has been redesigned and is adding new nuances, in line with increasingly demanding market requirements, along with the over 100 nuances of the range. Accurate, reliable and bright colours with unfailing results for each shade, which are behind the success of professionals who rely on this hair colouring line that is easy to mix and apply.
 
The formula – which is highly technological and at the same time gentler thanks to the absence of PPDs – contains pure high quality micro pigments that adhere perfectly to the hair structure, add exceptional shine and a rich, uniform and long-lasting colour thanks to supply of keratin proteins that regenerate and restructure the fibre and the mixture of nourishing oils – cotton oil and honey – with emollient and filming properties that help smooth the cuticle, thereby making the colour brighter.
 
The result is an accurate, uniform, reliable and long-lasting colour with an exceptional shine, full coverage of grey/white hair and an intense conditioning action.
 
The new IRIS RED colour series, which adds vibrant and intense purple-red reflections to hair, is a new entry in 2018. Ideal for enhancing creativity, especially with medium-dark shades. Available in three nuances, it will be one of the main colours of "The Story", the 2018 S/S collection celebrating the 30th anniversary of Alter Ego Italy.

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