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New Passion Color Mask

A complete range of colors to meet all chromatic needs.

The New Egoline

Discover the new treatment line with a performance soul and a gentle heart

Beauty and Kindness

Discover conscious beauty, enter the world of Alter Ego Italy

Collection Y.O.U.

Free to dare, to make bold choices, to expand horizons, to celebrate uniqueness in all its beauty.

FAST COLOR 10

Discover the new permanent color in 10 minutes

SHE WONDER

The innovative patented taming line made with volcanic clay

BLONDEGO

The infinite shades of the perfect blonde

Zoih Team: Alter Ego Italy artistic direction

Blondego: all the bleaches for the perfect blonde

K-Lamination, treatment for a glass effect hair

EGOBOND: Strenght and protection for the hair

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