THE STORY COLLECTION

THE STORY COLLECTION

25.01.2019
“And, like in all fairy tales, after Winter comes Spring...”

We have reached the final chapter of “The Story”, a significant milestone that
celebrates the brand’s 30th anniversary. New, phantasmagorical adventures in a
dimension suspended in time and space are brought to life for Spring/Summer.
Visual and cultural references abound, creating a magical and seductive atmosphere.
With a relaxed, surreal “après picnic” style ambience, everything appears post-modern,
rich in contradictions but at the same time strikingly balanced.

Alter Ego Italy’s colors and cuts are not merely contemporary, but imperfect,
or rather, perfectly imperfect. These are the strength and the concept
behind the final chapter of “The Story”.



Discover the Behind the Scene of "The Story" Collection:
 




S/S2019 THE STORY COLLECTION

HAIR (WOMAN COLLECTION) Leonardo Rizzo as Sanrizz International Creative Director for Alter Ego Italy
HAIR (MAN COLLECTION) Stefano Nizzi and Axel Torraco for Grooming For Men Alter Ego Italy
COLOR BY Sharon Cox as Sanrizz International Education Director for Alter Ego Italy /
Mario Farinelli Senior Field Education Manager for Alter Ego Italy
COLOR & STYLING SUPPORT Alter Ego Italy Akademìa Artistic Team
CONCEPT & FASHION STYLING Emanuela Mari @ Day Dream
PHOTOGRAPHY Andrew O’Toole
MAKE-UP ARTIST Silvia dell’Orto
SET DESIGN Barbara Petrecca
VIDEO PRODUCTION Visuallondon.com



 

Need Help?

EUROPE
Call800 529 752
or write toinfo@alteregoitaly.com
Work with us

USA
Call844 662 5551
or write toInfo@alteregoitalyus.com