With 30 years under the leadership of Arturo Pegorin, 1988 sees sons Gianni and Federico bring to life, Alter Ego ltaly, what is today recognized as the Crown Jewel of the AGF88 Group.

A passion tor quallty and attention to detall, 'down to the last drop', along with values continually passed through the generations tor hard work, classic beauty and family!


To inspire creativity through exceptional ongoing education, innovative tools and products of the highest performance to advance the development and success of salon professional's worldwide.