ESCAPE FROM THE CITY: URBAN PROOF EXPERIENCE COLLECTION

ESCAPE FROM THE CITY: URBAN PROOF EXPERIENCE COLLECTION

31.07.2018

City life can be full of excitement and rich in experiences, but long-term constant exposure to environmental pollutants does our wellbeing no favours. Smog, fine particulates and heavy metals, all part of urban pollution, can damage our skin and hair, compromising their natural beauty and causing DEHYDRATION, dullness and PREMATURE AGEING.

To prevent the harmful effects of pollution, Alter Ego Italy has developed URBAN PROOF EXPERIENCE COLLECTION, a detoxifying anti-pollution ritual for silky and clean hair for longer.

The range, formulated with URBAN SHIELD TECHNOLOGY*, is made up of 3 exclusive products rich in active ingredients that work together in perfect harmony to offer MAXIMUM PROTECTION FROM THE URBAN ENVIRONMENT.


Available from 10th September 2018.


Watch and share the Urban Proof coming soon teaser:

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