Collezione
Our world has changed, and our most profound beliefs have been uprooted. We
face a new way of life, a reality very different from the one we were used to. Away from external stimuli that influence our way of being and our actions on a daily basis, we have reverted to what is essential, primordial, to our archetypes. So, we have had the opportunity to listen, perceive and understand what was hidden inside us.
Alter Ego Italy presents
ARCHETYPES SS21
Hair & Fashion Trends
This year’s protagonist is bright and gritty colour that ushers in creativity. Shades are full and shiny, and they create plays of nuances that enhance the hair. The goal is to be noticed for style and elegance.
All cuts have one thing in common: the fringe. Full and geometric or soft and layered, it is the must have of the season. An accessory that makes every styling refined and trendy and brings out the beautiful and feminine gaze.
Beauty within the hair is foremost, the colour bestows shine and softness with an extremely natural result.
What is your Archetype?
Rebellious and courageous, tireless optimist, eccentric visionary or creative artist: find out which archetype best embodies your personality. Let's see together the four women who inspired the looks of the SS21 Archetypes.
The Rebel
Nothing and no one can control her, she loves to think with her own head and she is free from formats or preconceptions. She is bold because she is not afraid to show her personality in all its nuances, strengths and weaknesses, she does not care about other people’s judgement. Her authenticity is threatening because she is pure and genuine. For her we chose a color that plays with contrasts, the darker base makes room for pastel colours that gently blend down to the ends. The result is an explosion of colours that change with the styling, revealing new, all to be discovered tones The cut is geometric, making the gaze intense ad intriguing.
The believer
Eternal optimist constantly looking for happiness. The goodness of her heart and her heartfelt confidence In the future make it easier to face reality with her.
Her dreamy soul emerges in every nuance, expressed through enveloping and vibrant colours. A romantic woman who believes in the beauty of the world in every expression.
The result is luminous colour that boosts the rich volume while the waves framing her face enhance all the nuances.The most authentic and genuine feature is revealed through warm colours that recall earth tones.
The fringe gives a romantic touch to the classic long hair, softening the shaped and regular features.
The artist
She is uniquely brilliant; she expresses herself freely through new ideas and creations. Her inner child allows her to keep in touch with her dreams, to think outside the box and to follow her imagination.
A strong and defined styling that creates a maxi fringe to wear either messy or more geometrical and neater.
A modern and de-structured bob that enhances the colour strokes making the final result worthy of a painting.
The visionary
What she wants the most is to discover the world, the people and herself. For her love of travel, she always takes on new challenges, she is adventurous and spunky. She is never weary of the unknown but sees in it an infinite source of opportunities. She has the amazing ability to see the invisible and to reach the impossible.
Light is the absolute protagonist, silver nuances alternated with darker sections make the colour multidimensional. The hair features points of light with cold colours and metallic reflects brought out by the pixie cut and the fringe that plays on the volume.
An undercut style adds a pinch of pepper to a layered pixie, a multitasking styling that makes this look extremely versatile and dynamic.
