The BEAUTY&KINDNESS direct coloring line that protects and colors the hair: Enhance, Intensify, Experiment
PASSION FOR COLOR
- Enhances and intensifies natural hair shades of hair, giving vibrant reflections
- Offers the opportunity to experiment with new colors in a non-permanent way
- Is an excellent alternative to oxidative colors
- Has a protective and conditioning effect on the hair, making it shiny and brilliant
PASSION FOR THE FORMULA
a concentrated blend of ingredients with conditioning and illuminating properties:
Chlorella Vulgaris
(green microalgae)
White Lupine
Recycled Orange Pulp
The combination of these three active ingredients, in synergy with the customized texture of Passion Color Mask, preserves the structure of the hair, improving its appearance, giving vibrant reflects, shine, and extreme softness.
A complete range of colors to meet all chromatic needs.
Discover the three product families.
FOUNDATION
Natural nuances to enhance the color and shine of warm, spicy and rich reflects.
RADIANT
Soft and romantic colors for delicate nuances on lighter bases.
BOLD
A palette of vibrant colors for personalized, original, and trendy looks.
All PASSION COLOR MASKs can be mixed together, giving life to a palette of endless color shades for experimenting with new colors and staying in tune with current trends.