NICE TO MEET ME: Alter Ego Italy first Virtual Event
NICE TO MEET ME
Conscious beauty told through the metaphor of the inner journey to rediscover ourselves. Nice To Meet me is the first virtual event of Alter Ego Italy set in the extraordinary setting of the Masone Labyrinth.
A MYSTIC PLACE
The Masone Labyrinth, a unique place of its kind, made up entirely of 3 kilometers of bamboo plants. A path immersed in the mystical silence of nature, among this elegant, supple and evergreen vegetation.
It is in this extraordinary place that the first Virtual Show of Alter Ego Italy took part, an inner journey that has as its background this magical place in which to get lost and then, ultimately, find yourself.
THE PROTAGONISTS
A non-random choice is that of the Labyrinth, as being a place full of symbolism it is the metaphorical interpretation of the inner dialogue of the different souls of the brand which at the end of the path rejoin and find themselves in a single one: that of conscious beauty.
The event opened in a whirlwind of emotions, of verbal, visual and auditory suggestions that transported the viewer to another world. To welcome him, Victoria Cabello, godmother of the Virtual Event, who with her ironic and brilliant personality guided the public throughout the introspective journey.
Alongside Victoria there is Afsoon Neginy COO Business and Sustainability Director of Agf88 Holding, together the two women managed to tell with energy and elegance, the philosophy of Alter Ego Italy and the intention to transmit a new concept of aesthetics that is charged of meaning and inspiration for others.
THE STORY
The story of the Nice to Meet Me starts with the extraordinary Hairstylists of the world of Alter Ego Italy: talents of international fame who passionately combine creativity and discipline every day to achieve maximum artistic expression.
During the trip we meet Brittany Chambers of the famous Fluff Salon in Denver, known for her sustainable approach; Manuel Collado, defined as the Dali of Spanish hairdressers for his talent; Adriana Valles and her all-women team in Ferrara, who leads with style and professionalism, and finally the Madica Milano Group, with their 16 salons throughout Italy.
In a succession of exciting video stories interspersed with suggestive african dances against the backdrop of the labyrinth, at the end of the event the godmother unveiled 4 new looks created by the GOGEN stylistic team, artistic direction of Alter Ego Italy.
Nice to Meet Me is a tribute to the beauty of women, no longer understood in a conventional way but as an expression of the thousand facets that make it up and make it unique.
To watch the full event click here.
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